SEO for business growth

infographic showing the components of SEO for business growth

A great-looking website with solid and engaging content is only the first step. Your content must be visible if you want people to see it. Search Engine Optimisation, or SEO for short, is essential for every business in today’s digital world. In this month’s blog, Mark Roberts explains how making your business more visible using […]

Why inclusive marketing is important

coloured dice spelling I N C L U S I O N

Every organisation wants to help make a difference in our world today.  But what strategies do they choose to take?  The wrong approach can damage the company’s image or even face potential legal action.  You can potentially lose 50% of the market if you’re not being inclusive. But why is it important? Why should we […]

What are Social Media Algorithms?

hands holding a phone surrounded by social media reactions

The world of social media is vast and complex – content isn’t one-size-fits-all.  Creating quality content is the first step.  Next, it’s getting your content seen by your target audience.  Social media algorithms play a huge part in this, and here we look at some of the pros and cons of social media algorithms and […]

Marketing: It’s all about psychology

Picture of a head made out of jigsaw pieces submerged half in water - black and white imagery

If you’re a business owner, you probably already know that marketing is essential to running a successful business. However, most people don’t realise that the art of marketing, and what the best marketing companies do, is apply the study of human behaviour – psychology.   Understanding how people operate, which is what the field of psychology […]

What do Marketing Companies do?

City photo of tall office buildings with a sign saying 'Marketing'.

Let’s face it: marketing can be intimidating, but you don’t need to know everything about it to get the most out of your business’s marketing efforts. It’s probably better if you don’t try! Instead, start by asking yourself these questions: What do I want my customers and potential customers to do? What is their goal when they interact with my content? How can I make life easier for them so that they reach that goal faster?

We talk to Mirage and Mole Managing Director, Lee Moulson, who explains the fundamentals of marketing and what we do to help businesses grow.

What are the benefits of an outsourced marketing solution?

Computer keyboard in black and white with one key showing the word outsource.

Outsourcing your marketing functions is highly beneficial to your business in terms of cost savings and expertise.

Here, Emma Marley, Mirage and Mole Operations Director, explains why outsourced marketing solutions make business sense.

Mirage and Mole: Our Brand Story

Hello busy CEO, business owner and operator on the go…. You’re an enthusiastic, dedicated and passionate leader of your organisation, doing your best to navigate your way through these unprecedented times. Your days are spent crammed full of appointments, juggling teams and resources trying to keep people safe and motivated, not to mention managing budgets […]

Mirage & Mole – The Beginning

‘When Harry met Sally’, by Mirage aka Lee Moulson At the mere age of 22-years-old, when I was riding as a Jump race amateur jockey and helping my then partner train Point-to-Point horses, I also worked for a Warwickshire racehorse trainer (Permit Holder) in the tranquil and picturesque surroundings of Wixford village. This trainer shared […]