The Most Effective Digital Marketing Channels for Businesses

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In today’s digital age businesses have a range of marketing channels available to them to help promote their products or services. Not all channels are created equally and not all channels will be right for your business. So to help you navigate this complex landscape of marketing channels our marketing consultant Mark Roberts explores digital […]

Staying Up-to-Date with Digital Marketing Trends

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Are you keeping up-to-date with the latest digital marketing trends? If not, it’s time to start. The rapid pace of technological advancements has made digital marketing a dynamic and ever-evolving landscape. It’s important to keep up-to-date with the latest developments in marketing technology – and there’s no way that things are going to slow down. […]

What’s best: inbound or outbound marketing?

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Marketing techniques have changed a lot in recent years. The birth of the internet, the move to email communication, the power of social networks, and the rise of influencers. These things have seen the decline of traditional outbound marketing and the rise of inbound marketing. But what’s the difference between them and what type of […]

How to Improve Your Website’s Search Engine Optimisation (SEO)

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Search engine optimisation (SEO) is essential to any successful digital marketing strategy. It is the process of optimising your website to rank higher in search engine results pages (SERPs). This helps you reach more potential customers and drive more organic traffic to your site. Improving your website’s SEO can be complex, but you can achieve […]

Why use a marketing agency over in-house marketing teams

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If you’re reading this, you’re probably already looking for a marketing team to work with. Maybe you have a good idea of your goals but don’t have the skills or capacity to meet them. Or you’re thinking about expanding the scope of your in-house team and want to determine if doing so is right for […]

The rise of influencer marketing: How to get started

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Influencer marketing has been on the rise in the UK for a few years now. It’s showing no signs of slowing down. It’s become an increasingly popular way for brands to reach new audiences and promote their products and services. Here, Emma Marley looks at the rise of influencer marketing in the UK and provides tips […]

Why content pillars matter in social media marketing

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We have previously looked at the importance of having a marketing plan and, as part of this, a more detailed social media content plan.  Social media marketing is a powerful tool for businesses and organisations. But getting the most out of it can be challenging if you don’t have a plan.  Suppose you want your […]

How do you write a Marketing Plan?

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Writing a marketing plan can seem daunting, but it doesn’t have to be. With time and resources, you can build a successful marketing strategy for your business. Have you ever wondered how to write a marketing plan for a company? What do you include, and more importantly, where do you start and where does it […]

Marketing skills you should have in your business in 2023

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Marketing is the absolute bedrock of business success or recovery, whether the economy is in a boom or bust scenario.  As the UK wallows in recession and a cost-of-living crisis, marketing will get your business out of challenging times – don’t cut that budget, much!  So, what are the top 10 marketing skills you should […]

How to grow company pages on LinkedIn

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LinkedIn is great for companies to connect with customers, prospects, and other businesses.  But it’s important to remember that LinkedIn users are there for their reasons. They’re on LinkedIn to network with people who can help them get ahead in their careers or businesses.  So if you want to grow engagement on your LinkedIn company […]