Computer keyboard in black and white with one key showing the word outsource.

What are the benefits of an outsourced marketing solution?

Outsourcing is a popular way to manage your business, especially in the marketing world. In fact, some companies don’t have marketing departments at all!  If that sounds crazy to you, read on where Emma Marley, Mirage and Mole Operations Director, explains why outsourced marketing solutions make business sense.

Outsourcing your marketing skills

Outsourcing is the practice of hiring an outside service or company to perform certain functions. When outsourcing marketing, a business outsources its marketing strategy and execution. This can be done by hiring an agency or a full-time employee who specialises in marketing for your company.

What are some benefits of outsourcing?

  • It allows you to focus on other parts of your business safe in the knowledge that marketing is aligned with business goals.
  • You get access to specialists who are experts in their field, such as social media management, content creation, SEO or PR.
  • Outsourcing significantly reduces costs.

 

The lack of in-house marketing knowledge and expertise

In today’s fast-paced internet world, it can be difficult to keep up with all the changes that happen in marketing. The field is constantly evolving and adapting to the latest trends and changes in technology. It’s also important that you can measure results, which is not always easy when you’re managing everything yourself or working with an inexperienced team who doesn’t have any previous experience in measuring results for their campaigns.

The cost of outsourcing

If you’re thinking about outsourcing your marketing, you probably have one big question: how much does it cost?

The good news is that outsourcing costs less than in-house marketing.  An outsourced solution can save your business money because it requires fewer employees and resources, while still offering the same level of expertise.  For example, if your business hires a single freelancer who charges £50 per hour and works 40 hours each week, that adds up to an annual salary of £20K (assuming he or she doesn’t take any holidays!). If your company has ten employees who work 40 hours each week at a salary of £60K per year (assuming they do take a break), then the total annual cost for staff comes out to £3 million!  A no-brainer…

In addition to saving money on wages and benefits, there are also some other major benefits when it comes to working with an outsourced marketing company. For example:

The retention of current workflows and business processes

Another benefit of outsourcing your marketing is that you can retain your current workflows and business processes.  You don’t have to worry about changing anything, because we will know exactly what the company needs, and our expertise will allow us to provide a solution quickly and efficiently.

As mentioned above, retaining your existing team members is another benefit of outsourcing. It’s important for any company to make sure its employees are happy at work so that they’ll stay with the company for as long as possible – otherwise there’s a chance they’ll leave in search of greener pastures elsewhere!  Employee retention means that talent won’t be lost; instead, it will remain within your organisation so that it can continue being productive on behalf of both parties involved (the employee themselves plus other stakeholders such as customers).

As we effectively become an extension of your team, we work closely with your people and upskill them along the way in terms of marketing knowledge.  Therefore, you not only get a marketing solution service but also a training provider that future-proofs your business – you won’t need us forever then!

Of course, no business is ever complete without its customers; therefore, retaining them should always be considered an essential part when making decisions regarding where resources should go next year or even five years down the line.  Effective marketing that delivers ROI is critical to customer acquisition and retention.

Why choose an outsourced marketing solution?

An outsourced marketing solution allows you to focus on your core business and skills. You can spend more time focusing on your customers, product, and services without having to worry about the day-to-day operations of a marketing department.

Is an outsourced marketing solution right for your business?

If you’re considering outsourcing your marketing, it’s important to know that there are both benefits and challenges to this approach. To decide whether outsourcing is right for your business, it’s best to weigh the pros and cons of outsourcing marketing strategies before deciding.

To help you make an informed choice, here are some key areas where outsourced marketing can benefit your company:

  • It’s less expensive than hiring full-time staff in all areas of the organisation.
  • It allows companies with limited resources or who work in highly specialised industries (such as manufacturing) to focus on their core competencies instead of spending time learning about different types of marketing approaches.
  • A reputable marketing company, like us, has access to top talent across multiple disciplines including strategy, creative design, copywriting, web development and content management systems (CMS), email campaigns and more – allowing us to craft engaging campaigns that drive business results!

 

Thank you for reading…

We hope this article has helped you understand what it means to outsource your marketing. If you have any further questions about our solutions and services, please contact us today. We would love to help your business grow!

hello@mirageandmole.com

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