Environmental and Sustainability Awareness Calendar 2024

wooden blocks stamped with reuse recycle reduce to promote environmental and sustainable awareness events

In today’s increasingly eco-conscious world, aligning your business with environmental and sustainability initiatives is not just an important moral imperative—it’s also a smart business strategy. By incorporating key dates from the Environmental and Sustainability Awareness Calendar 2024 into your marketing strategy, you can demonstrate your business’s commitment to improving its environmental impact while engaging with […]

Neurodiversity: Mastering Inclusive Marketing for a Neurodiverse Audience

outline of a human head with 8 different coloured stick men inside the area of the brain

In the dynamic world of marketing, inclusivity isn’t just a buzzword – it’s a fundamental basic for all marketing planning. One aspect of diversity and inclusivity that is gaining traction is neurodiversity. This acknowledges and celebrates the diverse neurological profiles within society. Traditional marketing approaches often neglect the unique perspectives and preferences of neurodiverse individuals, […]

Give Your Marketing a Spring Clean: Revitalise Your Strategy for Q2 Success

A spring landscape with tulips, bluebells blossoming

Welcome to the Season of Renewal As the flowers bloom and the days get longer, there’s no better time than spring to breathe new life into your marketing strategy. As we venture into the year’s second quarter, it’s essential to take stock of what’s working and what’s not, and how you can realign your efforts […]

What’s the ROI on Email Marketing?

A computer keyboard with a ROI key

In the ever-evolving world of digital marketing, email marketing remains a cornerstone, consistently delivering impressive returns on investment (ROI). The UK’s Direct Marketing Association highlights a striking figure: an average return of £35.41 for every £1 spent on email marketing. This statistic is a testament to its vitality and prompts a deeper exploration into its […]

Mastering Engagement: Using the Rule of Three in Content Creation

Three hands, one holding up one finger, one holding up two fingers and the other holding up three fingers

When it comes to social media content creation the age-old principle of the Rule of Three still stands. At Mirage and Mole – our award-winning marketing agency, we harness this powerful technique to drive engagement and impact. We craft inclusive, compelling and resonant content that captivates audiences and delivers results. But what exactly is the […]

Is Google My Business Worth It? A Comprehensive Guide

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Today’s digital landscape is constantly changing and at a rapid pace. So, for businesses, it’s important to maximise their online presence. With so many tools available, Google My Business (GMB) shines as a beacon for local and global visibility. Here at Mirage and Mole – an award-winning marketing agency, we understand its importance so in […]

TikTok Shop 101: The Ultimate Guide for Brands

TIKTOK logo on the screen of a mobile phone

Unlock the Potential of TikTok for Your Business In the whirlwind world of social media, TikTok has emerged as a groundbreaking platform, especially for brands looking to expand their reach and engagement. With its innovative format and wide audience base, TikTok is not just another social media platform; it’s a powerful tool for businesses. And […]

Mastering Email Marketing: Best Practices for Boosting Engagement

a laptop computer with a hand holding a pretend envelope signifying an email.

As part of your business’s wider marketing plan, email marketing continues to be a highly effective and cost-efficient channel for businesses to connect with their audiences. As part of an inbound marketing strategy, email marketing will help your business nurture its leads and drive conversion. But it’s important to maximise the impact of your email […]

How to create a successful social media marketing campaign

a mobile phone with a number of social media icons above the telephone

In today’s digital world, social media has become one of the most important parts of any successful marketing strategy. However, creating a social media marketing campaign that resonates with your target audience and produces the desired results takes careful planning and execution. Here at Mirage and Mole, we specialise in crafting inclusive marketing strategies that […]

The Most Effective Digital Marketing Channels for Businesses

tablet screen with analytics of some digital marketing channel and icons of different digital marketing channels

In today’s digital age businesses have a range of marketing channels available to them to help promote their products or services. Not all channels are created equally and not all channels will be right for your business. So to help you navigate this complex landscape of marketing channels our marketing consultant Mark Roberts explores digital […]